Compounding Pharmacy Doubles Organic Traffic and Achieves 11:1 ROI in 60 Days

Challenge

A compounding pharmacy in Houston, Texas wanted to expand its reach to both new patients and healthcare providers. Despite offering specialized services that set them apart, the pharmacy had no prior advertising experience and an outdated website that wasn’t optimized to capture leads. To increase visibility and credibility in a competitive market, they needed a modern web presence, a strong SEO foundation, and paid advertising campaigns to consistently generate calls and inquiries.

Our Strategy

We implemented a combined SEO and paid advertising approach to establish long-term growth while driving immediate results:

1. Website Rebuild & SEO Foundation
   • Rebuilt the website in just 30 days with a modern design and SEO best practices.
   • Optimized for local and service-based keywords to capture search demand.
   • Added clear calls-to-action to improve conversions and lead capture.
2. SEO Growth
   • Targeted high-intent search terms for compounding pharmacy services.
   • Created localized content to capture Houston-area search traffic.
   • Result: Organic traffic doubled within the first 60 days post-launch.
3. Paid Advertising Campaigns
   • Launched Meta and Google ad campaigns to generate inbound calls from patients and providers.
   • Targeted patients searching for compounding solutions and providers seeking pharmacy partners.
   • Delivered 20–30 new phone calls per week with a nearly 11:1 return on investment.

At a Glance

• Website rebuilt and relaunched in 30 days.
• Organic search traffic doubled within 60 days of launch.
• 20–30 new phone calls weekly from paid ads.
• 11:1 return on investment on a modest ad budget.

Results

The new website established the pharmacy as a trusted local provider, while SEO efforts quickly increased visibility. Paid advertising consistently generates 20–30 calls per week, converting into both patient relationships and provider partnerships. With a nearly 11:1 ROI, the pharmacy is now planning to increase its ad budget to scale even faster.