How a Texas Vascular Practice Turned Minimally Invasive Knee Pain Treatments into a 9:1 ROI

Challenge

A vascular practice in Texas wanted to attract more patients suffering from knee pain caused by arthritis—specifically those not ready or willing to undergo knee replacement surgery. Although the medical team offered advanced, minimally invasive treatments, their message wasn’t reaching the right audience. Competing with orthopedic practices dominating the knee pain market, they needed a strategy to build awareness and educate patients on non-surgical options.

Our Strategy

To capture and convert high-intent patients, we launched a targeted Meta advertising campaign focused on three key pillars:

1. Patient-Centered Messaging
   • Positioned the practice as a trusted alternative to knee replacement with clear, approachable messaging.
   • Highlighted the benefits of avoiding surgery and long recovery times.
   • Developed patient-focused creatives that built trust and addressed fears about surgical procedures.
2. Targeted Meta Advertising
   • Reached high-intent audiences most likely to benefit from treatment.
   • Used demographic and geographic targeting to focus on patients aged 50+ within the practice’s service area.
   • Built campaigns around key pain points: arthritis discomfort, limited mobility, and surgery avoidance.
3. Lead Management & Optimization
   • Integrated campaigns with the practice’s CRM to prevent lead loss.
   • Implemented automated follow-up systems to secure booked consultations.
   • Conducted ongoing A/B testing to refine headlines, visuals, and calls to action, while performing weekly optimizations to scale the campaigns producing the highest ROI.

Results at a Glance

• 80+ qualified leads generated in just 30 days.
• $10 average cost per lead, far below industry benchmarks.
• Campaigns produced a 9:1 return on investment.
• Demand was so high that the doctor hired additional staff to manage leads and treat new patients—creating a repeatable growth engine that keeps the schedule full.