Michigan ABA Therapy Clinic Achieves 120+ Leads and 7:1 ROI in Just 90 Days with Targeted Digital Marketing
From Word-of-Mouth to Measurable Growth: How a Michigan ABA Therapy Clinic Built a Scalable Digital Strategy
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A respected ABA therapy clinic in Michigan wanted to reach more families seeking autism support for their children. Despite a strong reputation in the community, the clinic’s reliance on word-of-mouth referrals limited growth and left them vulnerable to competitors with stronger digital strategies. We implemented a full-funnel advertising and tracking system that highlighted their compassionate care and reliably connected them with families in need.
The Challenge
Before partnering with us, the clinic faced several barriers to growth:
- Heavy dependence on word-of-mouth referrals, which resulted in unpredictable lead flow.
- An outdated website with limited visibility and no clear path for parents to take action.
- No lead tracking or ROI measurement, making it impossible to scale advertising confidently.
- Increasing competition from other regional ABA providers using more aggressive digital outreach.
These challenges made it difficult to maintain a steady intake of new families and threatened the clinic’s ability to grow while continuing to provide high-quality, personalized care.
Our Strategy
We implemented a comprehensive digital marketing and tracking system designed to generate a consistent pipeline of families while preserving the clinic’s trusted, compassionate brand.
1. Website Refresh & Tracking Setup
- Modernized the clinic’s website with a family-friendly design, improved navigation, and clear calls-to-action to encourage inquiries.
- Integrated form submissions and phone call tracking directly into the clinic’s CRM for seamless follow-up and accurate reporting.
- Built HIPAA-conscious dashboards to protect patient privacy while delivering transparent performance metrics.
2. Google & Meta Advertising
- Launched targeted Google Search campaigns to reach parents actively seeking ABA therapy and autism support across Michigan.
- Developed Meta (Facebook & Instagram) campaigns to raise awareness, educate families, and generate appointment requests.
- Crafted messaging that emphasized compassionate care, individualized treatment plans, and real family testimonials, balancing education with clear action steps for booking consultations.
3. Consistent Optimization & Reporting
- Conducted weekly A/B testing of ad creatives, headlines, and landing page content to improve conversion rates.
- Continuously reallocated budget toward top-performing campaigns to maximize ROI.
- Provided transparent, real-time reports detailing leads, intakes, and cost-per-acquisition to guide strategic decisions.
Results After 90 Days
The clinic experienced measurable growth in both patient acquisition and community visibility:
- 120+ qualified leads generated at an average cost of just $28 per lead.
- 25–30 new family intakes scheduled per month, creating a sustainable growth engine.
- A 7:1 return on investment, turning advertising spend into booked consultations and ongoing therapy sessions.
- Increased recognition as a trusted ABA provider in Michigan, strengthening their position in a competitive market.
“Before working with this team, we relied almost entirely on referrals and struggled to grow consistently. In just a few months, we not only saw a steady flow of new families but also gained full visibility into where our leads were coming from and how our campaigns were performing. We now have a scalable system that keeps our clinic thriving while allowing us to focus on what matters most—helping children and their families.”
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