New Jersey Eating Disorder Clinic Achieves 15–20 Weekly Leads and 6:1 ROI

A leading eating disorder clinic in New Jersey, offering in-person, group, and telehealth therapy, faced a critical challenge: their previous advertising manager ran campaigns through private accounts, leaving the clinic without access to performance data, reporting, or insights. Frustrated by a lack of visibility and unpredictable results, the clinic partnered with us to rebuild its digital marketing from the ground up—creating a transparent, scalable system designed to generate a consistent flow of new patients.

The Challenge

Before working with us, the clinic struggled with a lack of transparency and control:

• Their previous advertising manager owned and managed the ad accounts, leaving the clinic with no direct access to campaigns, historical data, or performance metrics.
• Reports were vague and incomplete, making it impossible to understand ROI or plan for growth.
• Lead flow was inconsistent and unreliable, causing uncertainty in patient acquisition and budgeting.
• The clinic sought a marketing partner who could deliver measurable results, accountability, and a clear roadmap for long-term growth.

This lack of control left the clinic in the dark about where their budget was going and how campaigns were performing—ultimately limiting their ability to expand and reach patients in need of treatment.

Our Approach

We rebuilt the clinic’s digital advertising strategy from the ground up, focusing on transparency, efficiency, and scalability to ensure every marketing dollar could be tracked and optimized.

1. Landing Page & CRM Integration
   • Designed and launched a new, conversion-focused landing page in just two weeks, optimized for inquiries and patient engagement.
   • Integrated lead forms directly into the clinic’s CRM to enable instant follow-up and prevent leads from being lost.
   • Simplified the patient journey with clear calls-to-action and trust-building elements, reducing drop-offs and increasing inquiries.
2. Google Ads Campaigns
   • Built highly targeted campaigns aimed at individuals and families actively seeking eating disorder treatment.
   • Crafted ad copy emphasizing the clinic’s clinical credibility, experienced providers, and positive patient reviews.
   • Leveraged social proof, compassionate language, and structured ad groups to maximize relevance and conversion rates.
   • Implemented ongoing bid and keyword optimizations to ensure cost-efficiency and stable lead flow.
3. Transparent Tracking & Reporting
   • Gave the clinic full ownership and access to all advertising accounts and dashboards.
   • Delivered weekly performance reports with proactive insights, ensuring the clinic could make informed marketing decisions in real time.
   • Set up end-to-end tracking to trace every marketing dollar to actual patient inquiries and booked sessions.

Results After 60 Days

The transformation was immediate and measurable:

• 15–20 qualified leads per week at an average cost of $35 per lead.
• A 6:1 return on investment, turning ad spend into booked therapy sessions.
• Complete visibility into campaigns, allowing the clinic to confidently forecast growth and reinvest in successful strategies.
• A marketing system designed for long-term scalability, with automated reporting and continuous optimization to sustain results.