15:1 ROI and a 300% Drop in Lead Cost — All from One Strategic Shift
A single strategic shift helped this dental clinic move from low ROI and high CPL to a 15:1 return — with a new narrative, smarter campaigns, and landing pages built for trust and conversion.
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The Challenge
A dental clinic in Washington was spending on paid ads but struggling to see meaningful results. Generic “dentist near me” campaigns and underperforming landing pages led to high lead costs, low conversion rates, and inconsistent patient flow. They needed more than just tweaks — they needed a strategic overhaul.
Key challenges:
- Weak campaign structure and broad targeting
- Generic messaging that blended into a crowded market
- Low conversion rate (1.5%)
- High cost per lead and poor ROI
Our Solution
We started with a full audit and used what we uncovered to completely reframe their marketing approach — with a clear focus on differentiation and conversion.
What we implemented:
- New Landing Pages + Brand Story
We restructured the entire funnel, building a new narrative around family dentistry to connect with a more specific and loyal patient base. The landing pages were built to convert, with trust-driven messaging and focused CTAs. - Hyper-Targeted Paid Campaigns
Instead of competing with every other practice for “dentist near me,” we launched high-intent campaigns focused on families seeking a long-term provider. This moved the clinic out of the price-driven race and into a trusted category of its own.
The Results (Month Over Month)
- Conversion rate increased from 1.5% to over 10%
- Cost per lead dropped by 300%
- Consistent new patient inquiries week after week
- 15:1 return on investment from optimized ad spend
“Our ads used to blend in — now they stand out. Once we aligned our messaging with what families actually care about, everything changed. Our CPL dropped, our pipeline stabilized, and we finally feel like we’re building something sustainable.”
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