24:1 ROI and 5+ International Patients a Month — Powered By Advertising
With a strong ad strategy and a credibility-first brand, this orthopedic surgeon went from low trust to 24:1 ROI — attracting patients from across the globe.
The Challenge
Despite elite training and the added advantage of owning a physical therapy clinic, this orthopedic surgeon struggled with online visibility and patient trust. His youthful appearance often led prospective patients to question his experience, creating a credibility gap that held back growth. He needed a digital strategy that would not only attract leads but also build trust from the very first impression.
Key challenges:
- Underestimated due to his youthful appearance
- Low visibility in search and paid channels
- No clear brand story or trust-building assets
- Lacked a digital funnel to drive consistent surgical bookings
Our Solution
We focused on building a full-funnel advertising system supported by a strong brand foundation — one that used the doctor’s real story, expertise, and outcomes to overcome perception barriers and attract high-quality patients from around the world.
What we implemented:
- New Website
Designed to emphasize professionalism, experience, and outcomes, with built-in trust elements and a seamless path to conversion. - SEO Strategy
Optimized for procedure-specific and local search terms to drive organic growth alongside paid efforts. - Advertising Campaigns + Custom Landing Pages
We launched targeted Google and Meta ads tied to conversion-optimized landing pages for core procedures. Ads focused on credibility, patient experience, and the unique value of paired surgical and rehab care. - Video-Led Storytelling
Instead of standard before-and-after content, we used videos to showcase the surgeon’s personality, expertise, and approach, quickly building trust at scale and differentiating him from local competitors.
The Results (Monthly Averages)
- 5–10 patient inquiries per week
- 3–5 surgeries booked per month
- 24:1 return on investment
- 5+ international patients per month traveling for surgery
- A growing pipeline of patients powered by paid ads and reinforced with authentic brand messaging
“I used to wonder why patients weren’t booking — even though my results were solid. The new brand and ad strategy completely changed that. Now I hear it all the time: ‘I saw your video, and I just knew you were the right doctor.’”
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