$400K in Revenue and a 10:1 ROI: How Dr. Richer Attracted Patients from 5 Countries for Facelift Surgery

The Challenge

Dr. Richer, a highly skilled facial plastic surgeon in Mexico, had built a reputation for delivering natural, high-quality results, but his digital presence didn’t reflect that level of expertise. With no clear brand story and limited visibility online, international patients couldn’t find or trust him easily. To grow his practice, he needed a strategic, patient-focused marketing system built around what truly made him different.

Key challenges:

• Minimal online visibility despite outstanding surgical outcomes
  
• No brand positioning to differentiate him in a competitive market
  
• Difficulty attracting high-value international patients
  

Our Solution

We built a comprehensive growth strategy focused on brand clarity, visibility, and patient trust, designed specifically to attract and convert international facelift patients.

What we implemented:

• Branding & Positioning
  We worked closely with Dr. Richer to craft a refined, trust-based brand story highlighting his technique, results, and personalized care. This narrative informed all messaging across his website and marketing assets.
  
  
• SEO-Driven Content Marketing
  Our long-term strategy established organic authority with consistent, educational content.
  
  
  • On-page SEO enhancements
    
  • 7 blogs per month focused on facelift procedures and patient concerns
    
  • Content designed to build trust and answer pre-consultation questions
    
    
• International Paid Advertising
  Targeted campaigns were launched to reach patients in the U.S., Canada, and beyond.
  
  
  • High-intent audience targeting with data-backed segmentation
    
  • A/B tested ad creatives featuring real transformations and patient testimonials
    
  • Custom landing pages optimized for international conversion
    

The Results (First 8 Months – International Patients Only)

• $400,000 in new patient revenue
  
• 10:1 return on investment
  
• Patients from 5 countries booked and traveled for surgery
• ‍Steady, growing pipeline of facelift inquiries via SEO and paid channels