$40K in Two Weeks: How a Wellness-Focused Surgeon Attracted International Patients With a New Brand

The Challenge

Dr. Vaca, a talented plastic surgeon in Bogotá, had a strong local reputation, but her brand and online presence didn’t reflect the depth of her holistic, wellness-based approach. While she delivered exceptional surgical outcomes and embodied a patient-first philosophy, she wasn’t attracting the international patients who would value her most. Without clear messaging or a compelling digital strategy, her growth was limited.

Key challenges:

• A brand that didn’t reflect her unique values and philosophy
  
• Low visibility in international searches
  
• No consistent lead generation outside of word of mouth
  
• Missed opportunities to reach aligned, high-value patients abroad
  

Our Solution

We worked closely with Dr. Vaca to build a brand that aligned with her values and a marketing engine designed to reach patients who were actively searching for the kind of care she provides.

What we implemented:

• Brand Strategy & Website Development
  We uncovered the core narrative behind her practice — blending surgical excellence with a background in yoga, mindfulness, and wellness.
  
  
  • Brand positioning centered on natural, holistic outcomes
    
  • Clean, elegant web design that reflected her trust-driven, elevated approach
    
  • Messaging built around empathy, expertise, and refinement
    
    
• International Paid Ads Strategy
  We launched targeted Google Ads aimed at high-intent plastic surgery searches in Bogotá for patients in the U.S., Canada, and Colombia.
  
  
  • Custom landing pages designed for conversion
  • Ads that emphasized her surgical expertise and differentiated philosophy
  • Campaigns optimized for international reach
    
    
• Ongoing SEO & Messaging Optimization
  Working with her patient coordinators, we used real conversations to refine on-page messaging and improve the emotional resonance of her content.
  

The Results (in just 2 weeks)

• $40,000 in international revenue generated
  
• 30:1 return on investment
  
• 2 international surgeries booked immediately
  
• Consistent lead flow from targeted ad campaigns
• ‍A cohesive brand and website that now speaks directly to her ideal patients