From $4K to $40K Ad Spend and 418% SEO Growth — How PayrHealth Scaled to $10M ARR
By rebuilding its paid and organic strategy from the ground up, PayrHealth cut its CPL by 66%, increased organic traffic by 418%, and scaled to $10M in ARR with a system built for growth.
The Challenge
PayrHealth, a leading healthcare consulting firm specializing in payer contracting and revenue optimization, needed a marketing system that could scale with its ambitions. Despite having deep industry expertise, they struggled with limited lead flow, high cost per lead, and low visibility in organic search. Their ad campaigns lacked precision, and their SEO was underperforming in a highly competitive space.
Key challenges:
- Low engagement and weak SEO visibility
- High cost per lead with poor audience targeting
- Limited scalability in the existing advertising strategy
- Needed to support aggressive revenue growth goals
Our Solution
We rebuilt PayrHealth’s marketing engine from the ground up, creating a system that generated high-quality leads and supported significant growth across SEO and paid advertising channels.
What we implemented:
- SEO Optimization
- Comprehensive Keyword Strategy: Focused on competitive, high-intent terms like “healthcare consulting” and “provider contracting”
- On-Page and Technical Improvements: Boosted speed, relevance, and indexing performance
- Result: 418% increase in organic traffic and Top 3 Google rankings for core service keywords
- Comprehensive Keyword Strategy: Focused on competitive, high-intent terms like “healthcare consulting” and “provider contracting”
- Paid Advertising
- Scaled Ad Spend: From $4,000/month to $40,000/month while maintaining efficiency
- 66% CPL Reduction: Achieved through audience refinement, messaging adjustments, and aggressive A/B testing
- Multi-Platform Approach: Expanded to Google, LinkedIn, and Bing for national reach
- Result: 15x growth in high-quality leads and contribution to $10M in annual recurring revenue
- Scaled Ad Spend: From $4,000/month to $40,000/month while maintaining efficiency
Results at a Glance
- 418% increase in organic traffic
- Top 3 placements for keywords like “healthcare consulting”
- Ad spend scaled from $4K to $40K/month
- 66% decrease in cost per lead
- Nationwide reach and consistent lead flow in all 50 states
- $10M ARR milestone supported by marketing system
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“Mike has been a game-changer for us at PayrHealth. His expertise in growth marketing, SEO, and paid advertising transformed our lead generation and brand presence, building sustainable systems that connect us more deeply with our clients.”
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