Patient Acquisition Cost Calculator.
Enter your real numbers below. The calculator shows your actual cost to acquire one new patient — not an estimate, not an industry average, your number.
Then we'll show you how it compares to Practice Growth Co's benchmark data for your specialty, where in your funnel the cost is accumulating, and the 3-step roadmap to close the gap.
40+
Specialty practices benchmarked
11
Specialty PAC ranges tracked
Q1 2026
Last benchmark refresh
How the calculator works
Your PAC = Monthly Ad Spend ÷ New Patients Acquired.
New patients acquired isn't the same as leads. The calculator walks the full funnel — spend → leads → consultations → patients — so the PAC reflects what you're actually paying per booked patient, not per inquiry.
Monthly spend
What you put into paid ads.
Leads
Form fills + tracked calls.
Consultations
Leads × show rate.
New patients
Consults × conversion rate.
PAC
Spend ÷ new patients.