50% More New Patients in Just 4 Months — Despite Intensifying Competition

A leading medical spa in Columbus, Ohio, was facing a growth plateau just as new competitors entered the market—including a venture-backed medical spa opening only blocks away. Despite offering exceptional patient care and a full menu of treatments, their static advertising campaigns and lack of testing left them vulnerable to aggressive rivals. They needed a data-driven digital strategy to consistently attract new patients and protect their position in a rapidly expanding aesthetics market.

The Challenge

The spa’s team delivered excellent service and a comprehensive treatment menu, but their marketing system was stagnant. Ads had not been refreshed in months, and without ongoing testing, performance had plateaued. As competition grew, cost per lead increased and appointment volume leveled off, threatening revenue growth.

Key challenges:

• Static ad campaigns that no longer generated consistent growth
• Rising competition from new and venture-backed medical spas
• Difficulty standing out in a crowded local aesthetics market

Our Solution

To help the spa reclaim momentum and consistently fill their schedule, we implemented a dynamic advertising strategy focused on rapid testing, creative optimization, and cost-efficient patient acquisition.

1. Offer Testing & Creative Optimization
We tested multiple offers across core services—including Botox, facials, and new-patient specials—to discover what resonated most with potential patients.

• Rotated ad creatives to prevent fatigue
• Strong, time-sensitive calls-to-action
• Real-time campaign adjustments based on performance data

2. Meta Advertising for Patient Acquisition
We launched and optimized high-converting Meta (Facebook/Instagram) ad campaigns to maximize lead flow while keeping acquisition costs low.

• Hyper-local targeting to capture high-intent audiences
• Custom audience segmentation and lookalike modeling
• CRM integration for seamless lead tracking and follow-up

3. Continuous Testing & Optimization
Unlike the static campaigns of the past, our approach emphasized constant experimentation.

• Ongoing A/B testing of offers, copy, and visuals
• Strategic bidding adjustments for cost efficiency
• Weekly performance reviews to scale winning campaigns quickly

The Results

Within just 4 months, the spa achieved measurable, sustained growth:

• 50% increase in new patients overall
• 20–30 new patients per month from advertising alone
• $10K–$20K in monthly ROI directly from paid ads
• 2x–6x return on ad spend, depending on the campaign

By combining offer testing, creative optimization, and a disciplined testing framework, the spa now has a marketing system that adapts quickly to market changes and consistently drives high-quality patient leads.

Takeaway

This Ohio medical spa transformed a stagnant advertising program into a scalable growth engine—proving that with the right partner, even the most competitive markets can be conquered through data-driven strategy and relentless optimization.